A Franklin-native food publication with ~5,000 local readers, offering the only cross-channel sponsorship built for local independent businesses along the 495 corridor.
Book a 15-minute call See how it worksAcross newsletter, Facebook and Instagram. Every reader lives, works or eats along the 495 corridor.
40+, suburban, homeowner, Massachusetts-based (68%). Readers who created a Substack account specifically to receive Frank-ly Food. High loyalty, high engagement, high local trust.
Bundled cross-channel placement, monthly cadence. Each channel treated with the format that actually works there.
A single italic line in Frank's voice with a small SPONSORED tag. No banner, no branded graphic. The line lives inside the reading experience, not on top of it. Position within the piece varies by tier.
One pinned post per month in the 3,700-member Frank-ly Food group. Includes a designed brand banner, two to three sentences of Frank-voice copy above it and a direct link. Facebook is a visual feed and the branded image earns algorithm reach.
One story per month from the Frank-ly Food account. Portrait version of your brand banner with a link sticker to your site.
Every tier gets a single italic sponsor line in Frank's voice, plus one pinned Facebook post and one Instagram story per month. What varies by tier is position and prominence.
Newsletter italic sponsor line at the bottom of the piece, right before the sign-off. Plus one pinned FB group post and one IG story per month.
Solo practitioners, single-agent realtors, small studios, individual creatives.
Newsletter italic sponsor line at the natural mid-piece break, in two sentences of Frank's voice. Plus one pinned FB group post and one IG story per month.
Independent insurance agencies, dental practices, HVAC and plumbing companies, law firms and med-spas.
Newsletter italic sponsor line high in the piece, three sentences with sponsor name bolded. Plus FB and IG placements, one quarterly Sponsor Spotlight post and year-round footer logo (with annual contract).
Community banks, furniture and home showroom retailers, financial advisory firms and established real estate brokerages.
The math against the local newsletter benchmark.
Print-only visibility to a smaller audience. Six-month contract terms starting at $300.
Reaches ~5,000 local readers with a 75.6% newsletter open rate. Under six cents per impression.
Unlike a banner ad, the newsletter placement is Frank's written endorsement in his own voice. A form of local trust that no other channel in this market sells.
Sponsorship never buys any of the following:
Sponsorship buys display placement in the sponsor line, group post and IG story only. This separation is why sponsorship works: readers trust Frank-ly Food because they know the editorial is not for sale.
A short call to walk through your business, your target customer and the best-fit placement tier. No obligation.
Inventory caps at two sponsors per calendar month. Category exclusivity is offered on a first-come basis. If both slots for a given month are filled, additional prospects go on a waitlist for the next available month.