A Franklin-native food publication with 7,300+ followers across three channels: Substack, Facebook and Instagram. The newsletter has grown from zero to 1,216 subscribers since the May 2, 2026, launch. The only cross-channel sponsorship built for local independent businesses along the 495 corridor.
Book a 15-minute call See how it worksThat's the unduplicated number. Across Substack, Facebook and Instagram, the three channels add up to 7,300+ followers. Readers live, work and eat along the 495 corridor.
87% of subscribers live in Massachusetts, and 92% in Massachusetts or Rhode Island, per Substack subscriber data as of Sept. 21, 2026. Readers created a Substack account specifically to receive Frank-ly Food. High loyalty, high engagement, high local trust.
Bundled cross-channel placement, monthly cadence. Each channel treated with the format that works there.
A single italic line in Frank's voice with a small SPONSORED tag. No banner, no branded graphic. The line lives inside the reading experience, not on top of it. Position within the piece varies by tier. Sponsor lines run in the Tuesday and Friday issues. Each month's two sponsors alternate weeks, so each appears in about four issues a month. Sponsor lines never run in Sunday pieces.
One pinned post per month in the 4,642-member Frank-ly Food group. Includes a designed brand banner, two to three sentences of Frank-voice copy above it and a direct link. Facebook is a visual feed and the branded image earns algorithm reach.
One story per month from the Frank-ly Food account. Portrait version of your brand banner with a link sticker to your site.
Every tier gets a single italic sponsor line in Frank's voice, plus one pinned Facebook post and one Instagram story per month. What varies by tier is position and prominence.
These are 2026 rates.
Newsletter italic sponsor line at the bottom of the piece, right before the sign-off. Plus one pinned FB group post and one IG story per month.
Solo practitioners, single-agent realtors, small studios, individual creatives.
Newsletter italic sponsor line at the natural mid-piece break, in two sentences of Frank's voice. Plus one pinned FB group post and one IG story per month.
Independent insurance agencies, dental practices, HVAC and plumbing companies, law firms and med-spas.
Newsletter italic sponsor line high in the piece, three sentences with sponsor name bolded. Plus FB and IG placements, one quarterly Sponsor Spotlight post and year-round footer logo (with annual contract).
Community banks, furniture and home showroom retailers, financial advisory firms and established real estate brokerages.
On Jan. 1, 2027, these rates become $300, $450 and $600 a month. Sign in 2026 and your rate holds for a full 12 months from your start date. The founding discount stacks on top: 25% off your first three months for the first 10 businesses to sign in 2026, through Dec. 31.
The rate lock applies to the base monthly rate. Multi-month discounts work the same way they do now, on top of your locked rate.
Top sponsorship placement paired with closing gifts your buyers keep. One monthly sponsorship, one quarterly book order.
Top newsletter placement, one pinned Facebook group post and one Instagram story a month, one quarterly Sponsor Spotlight and a year-round footer logo on an annual contract.
Frank's upcoming book, with your brokerage's logo on a co-branded back page. Hand a copy to every buyer at closing. Expected in the first half of 2027.
The Newcomer's Guide to Eating in Franklin is a printed guide to eating in Franklin and the 495 corridor, in production now and expected in the first half of 2027.
One business only, one time, for the first edition.
The math on what a month of cross-channel placement reaches.
Reaches 7,300+ followers across three channels with a 60% average newsletter open rate. At $400 a month, that's about 5.4 cents a follower: $400 divided by 7,385 followers.
Unlike a banner ad, the newsletter placement is a sponsor line written in Frank's voice. That's a form of local trust no other channel in this market sells.
Sponsorship never buys any of the following:
Sponsorship buys display placement in the sponsor line, group post and IG story only. This separation is why sponsorship works: readers trust Frank-ly Food because they know the editorial is not for sale.
A short call to walk through your business, your target customer and the best-fit placement tier. No obligation.
Here's how I think about sponsors.Inventory caps at two sponsors per calendar month. Category exclusivity is offered on a first-come basis. If both slots for a given month are filled, additional prospects go on a waitlist for the next available month.